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How does "Stop the Insanity" weight loss program work?
" Stop the Insanity" weight loss program is promoted by Susan Powter,
a trim, assertive, crewcut blond who formerly weighed 260 pounds. According to
her 30-minute infomercial, the program is based on the principles that: (a) diets
don't work, (b) you can lose weight by eating high volumes of low-fat foods,
and (c) you must exercise to burn fat and adequately oxygenate all parts of your
body. Ms. Powter shuns the concept of weighing, advocating instead measuring
your body fat percentage (using calipers provided with the program materials)
and tracking weight loss progress in terms of how many clothing sizes you lose.
The program materials consist of audio tapes, booklets, and videotapes that discuss
deciphering food labels, exercise techniques, and motivational tips.
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